Amidst the whole rebranding process comes about a fresh look, logo and *drumroll* a new video. I’ve always been a firm believer in creating these business video projects. As a ‘people’ person it’s important to me for people to hear my voice, my words, my strange mannerisms and my one-of-a-kind dimply face. Now that Victor is the other face and is more than just a second shooter, he is my business partner, my husband; his participation merits a cameo or two (obviously more than that).
We started envisioning this project to reflect a part of our everyday lives with pizzazz. Every day and almost every afternoon we’re guilty of coffee consuming, long strolls in the park and dreaming. We are wedding photographers and artists, but before anything else, we’re husband and wife, who like every human loves connection. So we drafted our scripts to have us coffee-tasting, walking, laughing and maybe dancing (who knows? you’ll have to see). We enlisted the help of our long-time cinematographer friend, Manuel from Dharos Accesso Productions. He helped us refined the details and gave us clear directions on the overall production. He was such a guide for us, and we couldn’t have done this whole thing without him.
The last portion was writing the storyline or as they call it, the narrative. We worked in a studio in San Jose to get the tone just right while also synchronizing it to a soundtrack. Being a musical person, I was overly picky, and Victor was too for getting the sound right. We searched Spotify, Soundcloud, Itunes, Youtube; you name it! We found a beautiful compilation by Shawn Williams on Musicbed, and it was perfect for the sound of our hearts. It moved me so much that I even shed a tear in the recording booth. I held it together though as Victor stood on the other side of the glass watching and documenting this moment. He thought that although we’re together in this, he wanted people to hear my voice so that they can listen to the melody of our brand.
Here are 5 tips if you’re thinking about doing your own video:
1. Enlist the help of professionals. Don’t just get someone with a DSLR to record small clips of you. No, having someone who does this for a living will not only refine the whole project but will bring it to life in a way you couldn’t imagine. We also had hair and makeup professionally done (by Salt Spell Beauty), since we wanted to look our very best and bring a little Brigitte Bardot and Dick Van Dyke into the mix.
2. Write the storyline and share it. Have a clear vision of what your overall mission is and write it out. What is the time length? What are you going to be doing? Is it a compilation of various scenes or is it one? Are you telling a story or are you describing your services? Having clarity on this will hone in your vision.
3. Personalize it. What makes you, you? Include the quirky details, the ones that people would poke fun at. It will bring not only dimension but also a certain depth to the story.
4. Find the melody. Music is that invisible character that its omnipresence brings a final touch to a story. Think about it, search, let it marinate and then buy the license. If you don’t, you won’t be able to play it on social media platforms. So make sure you’re committed to the song.
5. Let go! There were many moments where Victor and I were a little nervous but just being ourselves and forgetting about the cameras and the bystanders around the street, helped. He made me laugh, and I made him smile, and I think it brings authenticity to our project.
We can’t wait to reveal this project where you will literally see the blood, sweat, and tears of our wedding photography journey. Till’ then enjoy a few images from this 2-day production.
Huge thanks to Manuel from Dharos Productions, Gabby for letting us use the recording studio, Salt Spell Beauty girls for beautifying us, Morning Lavender, Rent the Runway & Banana Republic for the awesome wardrobe, Shawn Williams for the beautiful compilation he wrote.
Locations: Miette, Golden Gate Park (the Amphitheatre)
Gear Used: Canon 5d3, Canon Ae-1
Scans: The Find Lab