Right there in the middle of the doughnut shop in the cold Sunday morning, she looked at me straight in the eye and said, just do it. I felt a slight chill go down my spine. You see, it’s been a while since we underwent a change this big (and if you don’t know what I’m talking about go here for a quick intro). I’ve never run my own business much less rebranded, much less re-evaluated every part of my skeletal business plan). Victor and I’ve talked hours about things that need more attention, aspects that need to be outsourced and some things that need to be let go. Our one thing we definitely want to achieve is to grow.

My best friend of 6 years has been an unobtrusive observer in the course of our business growth, although, she’s one of my number one cheerleaders, she also doesn’t hesitate to put things in check. You see Victor is a big-city boy from Guatemala with entrepreneurship running through his veins and I’m a 1st generation daughter of immigrants who is very left brained. You put us together, and there is a lot of nuance and complements, but also a lot of compromises. Much like a marriage! Sachary heard my worries, my fears, and the challenges and she simply leaned across the table and said, “Honey, just do it!” You don’t have to ask for permission; you have the research, the plan, the numbers, just do it!”

So friend, if you read up until this line, and you’ve been waiting for a sign from above or for some sort of explicit direction to push you, this is it right here! There’s no parting of the heavens with a splendid light beaming and highlighting the answer, but sometimes you just have to take the risk, take the chance, and create momentum. This is how doughnuts can come in handy when facing a dilemma.

We’re excited to announce that we will be touring Europe this summer for the sake of education and sight-seeing. We’re excited but nervous for what’s in store!

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